likeable social media. How to Delight Your Customers,. Create an Irresistible Brand, and Be Amazing on DAVE KERPEN New Foreword by Carrie Kerpen . Irresistible Brand, and Be Generally Amazing on. Facebook (and Other Social Networks). Author: Dave Kerpen. Season: Summer Do Not Duplicate. This item:Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally by Dave Kerpen Paperback $
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4 days ago Likeable Social Media How To Delight Your Customers Create An Facebook Other Networks Dave Kerpen [PDF] [EPUB] Dave Kerpen is a. Likeable Social Media How To Delight Your Customers Create An Irresistible Brand Be Generally Amazing On Facebook Other Networks Dave Kerpen - [ PDF]. emerging social sites, this updated edition of. Likeable Social Media helps you harness the power of “Dave Kerpen's insights and clear how-to instructions on .
Since I don't own a business one might ask why I would be interested in winning and reading it. I must admit the title intrigued me. I thought it showed imagination and a sense of humor on the part of the author and I now I know my initial reaction was correct.
From the first words in the first chapter to the very end of the book I was entertained by Dave Kerpen's ideas and his way with words.
I learned some interesting facts about marketing a business and may I won this book from Goodreads. I learned some interesting facts about marketing a business and maybe even yourself and specifically doing it using the social media online. Even better, I think anyone who uses the social networks like Face Book and Twitter just on a personal level can learn a lot about how to be "delightful" to others and "generally amazing" as well. As Seth Godin said on the back cover of this book, "Dave takes you on a sadly much needed guided tour of how to be human in a digital world".
That is needed in general today I think. It's important to treat people courteously and to listen to what they say and Dave does that in a place one wouldn't necessarily expect to find it. This is a great book, an interesting read and I really enjoyed it. The great news is that it is almost never too late. While some of the eleven principles may take a bit longer to have a real impact, they can all be implemented today, and many can effect the 'likeability' factor immediately.
Especially with the strong influence of social media, a business can monitor much more closely their customer's responses to the good and the not so good and respond more quickly.
As a personal example, a local business that I have have frequented since they opened with fanfare and success just a few years ago had recently slipped, in my mind, in their quality and service. Following what Dave had outlined in a number of his examples, I went to their Facebook page and commented, and to my delight, they responded both positively and quickly. Like listening and storytelling, responsiveness and adaptability, passion and gratefulness, these are only a few of the sound and simple principles that are of the bedrock of the most successful and 'likeable' businesses today.
I was fortunate to have read this book as part of the 12 Books Club and would highly recommend it. I need to read Dave's first book,'likeable social media' now. Jan 03, Jacob rated it really liked it. It specifically addresses how any person or organization can become more… well likeable.
Since likeability is a critical value in our growing transparent society, I think this material could really apply to anyone in any industry or personal pursuit. Dave Kerpen outlines 11 principles of Likeable businesses. I love books that are laid out like that.
It makes it easier to read in chunks and it tends to make a lot more sense to me. We all need to practice and develop these principles. One of these for example is Gratitude. Kerpen believes in showing gratitude and he is able to relate how this critical asset affects the bottom lines of business on and offline. Another principle in the book is Authenticity. A lack of authenticity is not only foolish on the part of any individual or organization but Kerpen also shows that it is toxic and deceiving.
Before finishing this book I gave a copy to a business colleague A few weeks later when we spoke on the phone he thanked me profusely. So, I give you my own endorsement and that of another internet marketing professional! Jan 27, Bia rated it really liked it Shelves: Ok, I finished this one some time ago, but work wouldn't let me write a review and post it here. I'm making it right now!!!
Currently, it is very difficult to manage a business, especially if we want people to like our business. As a professor at some universities, this book brought an interesting insight on the topic and I'll hopefully apply it in the disciplines that minister as a way to show a little of what can be done if the company would like to be a likeable business. But 4 solid stars!!!! But what is the book all about?
It's quite simple, the author discusses eleven points that can be worked by the company each represents a level of commitment to the new perspective of the relationship between customers and companies!!
I really liked how the author addressed each point and used real examples to explain what was done right and what was wrong in every situation. I recommend reading this for everyone, regardless of being an entrepreneur or not!
Thanks to the publisher and to NetGalley for the opportunity to read this book! Dec 29, Kara rated it it was amazing Shelves: I would highly recommend this book to any manager or anyone in a customer-facing role. Kerpen has a fresh look of what it means to be a likeable business in today's hyper-connected world. These sound simple and are discussed thoroughly in many different books, but Kerpen differentiates himself with his examples.
Some of the e I would highly recommend this book to any manager or anyone in a customer-facing role. Some of the examples are the standard ones we've all heard Zappos, Apple, Southwest Airlines , but he also throws in many examples from smaller companies, examples you wouldn't have heard before. I found this book highly engaging as well as informative.
I've already recommended it to coworkers. And I know from personal experience that Kerpen practices what he preaches. He immediately responded to a tweet that I was reading his book, and he also was quick to answer a question I had. Received through 12books. Mar 13, Daniel Taylor rated it it was amazing Shelves: To make the most profits in the 21st Century, your business needs to move from being ordinary to being exceptional.
Kerpen outlines a clear path to do this. Start with a foundation of listening, storytelling, passion and team playing. Then top your pyramid off with gratefulness. He brings together leading ideas from contemporary business thinkers and creates an action-oriented To make the most profits in the 21st Century, your business needs to move from being ordinary to being exceptional.
He brings together leading ideas from contemporary business thinkers and creates an action-oriented plan you can follow for your business to become likeable.
His writing is simple and clear, filled with references to stories you'll know and stories you'll be hearing for the first time.
If you want your business to attract more customers, online or offline, then this is the book for you. Oct 08, LeikHong Leow rated it it was amazing. I first read Kerpen's Likable Social Media couple of years back and it was marvelous.
When I found this book at the bookstore, immediately without a second thought I took the book. It's really a simple and easy to read, and I found some valuable lessons for me.
One of the lessons was being gratitude. Always appreciate the people around you, your business partner, employees, clients and whoever help you in a way or other. That sparks me with an idea which I'm going to do to show appreciation by thi I first read Kerpen's Likable Social Media couple of years back and it was marvelous.
That sparks me with an idea which I'm going to do to show appreciation by this year end, as an appreciation towards everyone who has helped me in May 24, Jay rated it liked it Shelves: Good as an example of how to be liked in business. I most liked Kerpen's stories of how his company has consulted with companies on being more liked, as well as his personal anecdotes of dealing with companies. The prescriptions were pretty broad in comparison to other current books focusing on topics lightly covered here, such as business storytelling and the power of handwritten thank you notes.
Kerne emphasises that people matter. They matter more than anything, in managing your job, career, life, and relationships. People can make all the difference between an average life and a great life. About the author Dave Kerpen considers himself to be a serial entrepreneur, keynote speaker, and author. Kerpen spends a lot of his time presenting keynote speeches all around the world and is the co-founder and CEO of Likable Media, a social media marketing firm.
Kerpen lives in New York with his wife and three children. In this summary This book has 11 handy tips on how to understand people, build better relationships and get the most out of relationships. First, aim to understand yourself and others.
Second, focus on meeting the right people. Third, learn how to read other people. Fourth, learn how to connect with people.
Fifth, be influential. Sixth, changing minds. Seventh, be a teacher.
Eighth, be a leader. Ninth, learn how to resolve conflict. Tenth, be inspirational. Finally, understand that happiness is key. Kerne recommends you take action and try to get to know yourself as soon as possible. Try to establish if you are a leader, a follower, or a people pleaser.
Having a deeper understanding of someone is always going to be beneficial, whether you like them as a person or not. Kerne recommends that you take on a challenge. Reach out to them and ask to meet for coffee. When you meet, dedicate your time to getting to know this person and aiming to understand what makes them tick. However, Kerne has a few tips you can use when you first meet someone to speed up the process and understand who they are.
And in your personal life, what is exciting you the most at the moment. In five years from now, what would you ideally like to be doing? Do you have a favourite charity organisation? Why do you choose them? Who is a role model to you and why? Who in your life has been significantly influential to you? What do you think your favourite teacher would say about you? The reality is that whenever you are having a conversation, almost everyone would rather be talking about themselves than listening to someone else.
Kerne explains that listening is harder than it sounds, most of the time we passively listen. We simply wait for our chance to talk. Instead, you need to adopt the habit of actively listening and actually caring about what the other person is saying.
Kerne points out that this takes focus and practice but it will almost always strengthen your relationships. People want to talk about themselves. Listening and letting people talk is key to winning them over in life, in business, and in all human relationships. Often humans are lonely and feel isolated, searching for connections with people to fill the gap. This is why Kerne believes that authentically listening and connecting with people is so important.
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Standing out from the crowd, you want to be noticed. In a room full of people trying to get noticed, you need a point of difference. Kerne suggests you wear an attention-grabbing piece of clothing, something that stands out and is potentially a conversation started. Consider bright clothing or shoes, a statement scarf or tie. Something that people will notice and be encouraged to chat with you about.
Meeting people Kerne believes that LinkedIn is one of the most important social networks out there. He emphasises the importance of using it in the right way so you can connect with almost anyone you want. Instantly connect with people you work with or attended school with.
This will immediately improve your second-degree connection ability. Ask the mutual connection to introduce you and hopefully, you can set up a meeting. Advisors Kerne recommends establishing your own advisory board. This can contain anywhere from seven to eleven people. Your advisory board is designed to help you reach your pre-established goals. Also, identify any compensation that you wish to offer.
Hiring and firing Kerne is a firm believer in the motto of hiring slow and firing first. This goes for both professional and personal relationships. These people need to be fired and let go. Consider friends, acquaintances, and employees.
On the opposite side, you need to hire slow. Take your time and get to know each other before you dive into a commitment. Again this goes for both personal and professional relationships. This desire to always be seen as a nice person can actually harm you in the long run. It can mean you give your time away to anyone that asks, regardless of how beneficial it may or may not be for you.
Relationship Marketing – Free Resources
And these are the people you should be blowing off. Although this can work in your favour, sometimes you might be missing out on valuable opportunities.
Take the time to evaluate people and relationships before committing time to them or blowing them off completely. In order to truly listen you need to be consciously paying attention to what some else is saying.
You need to make a conscious attempt to understand what they are saying and what it means.While some of the eleven principles may take a bit longer to have a real impact, they can all be implemented today, and many can effect the 'likeability' factor immediately.
Seventh, be a teacher. Try to establish if you are a leader, a follower, or a people pleaser. Rather you should subtly push the other person in the direction of your idea and the results.
This book helped me understand responsiveness and what going the extra mile for a customer can mean for an organization. Readers Also Enjoyed.
Paperback , pages. No matter what you have to say, offer, sell, or convince someone of, it is always more effective to demonstrate genuine, authentic interest in the other person by listening and asking questions.